Strategic Management

Undergraduate Capstone

Strategic Management is a field of business study that seeks to understand what enables firms to outperform their competitors and provide frameworks that guide how top managers formulate and implement strategies for the long-term success of their organizations. This capstone business course thus equips students to integrate insights from various business disciplines and make strategic decisions that affect overall firm performance. Students who complete this course will be able to:

• Understand how firms create and sustain competitive advantage;
• Analyze external and internal business environments;
• Formulate business and corporate strategies; and
• Implement the strategies for success.